There are more than 2.2 billion of Internet users, and for the past few years, the online world has been moving at a rapid pace, and there aren’t any signs of slowing down.
For business owners, this has been good news, because it increases their chances of being successful online.
Despite that, a lot are still wondering why web presence is necessary. How essential is it for a business owner to be online?
Well, try to think about this.
The last time that you needed something and your first thoughts are to go online and look for it.
The Internet has completely changed, not only the way we gather information but how we live as well.
Aside from being the primary source of information, it has become a way on how businesses operate and reach their customers.
That’s why websites and online tools should be the focal point of all marketing, and advertising is done by a business– whether it’s big or small. Thus, website creation is a must.
Besides that, here are the other reasons why you should create a website.
Reason #1: People Are Online
If you’re in search of an audience, or your purpose is to generate more customers, then you should build a website.
With more than 78% of adults using the Internet, there’s more than 2.2 billion of Internet users worldwide.
For that reason, it’s no surprise that small business with a website enjoys an average of 39% greater revenue annually than those without a website.
Reason #2: It Gives Your Customer a Peace of Mind
Having a website gives your prospective client a peace of mind about your business.
It doesn’t matter if you’re selling a product or service, or just giving away information, it’s crucial for a business to have an online presence to promote credibility.
Reason #3: A Great Way to Build Your Brand
A website is one of the best ways to build your company brand. It lets you brand your business in a one-of-a-kind way.
Also, you can enjoy unlimited freedom as you have a clear idea of what your business looks to your customers.
Not just that; a website is also flexible that it would grow together with your business, and you’ll have the guarantee that your business would be available 24/7– even when you’re sleeping or during off business hours.
That’s why a lot of business owners also believe that a website is one of the most affordable tools available.
Reason #4: It Encourages Credibility
Since a lot of people rely heavily on the Internet now, if they can’t find a company or business online, it raises a red flag.
Questions, such as “Can I trust them?” “Does this company actually exist?” “Are they trying to scam me?” or something else similar would run in a person’s mind.
Truth be told, people are becoming more skeptical than ever.
In fact, even when they’re not going to make a transaction online, they still try to do some research about the product or service before they visit the location.
To support that, around 58% of global online customers have confessed that they are more likely to trust a company with a website than the one without.
Reason #5: It Helps in Developing a Stronger Reputation
A lot of potential customers would research about your business first and see if any positive reviews are circulating the Internet concerning the product or service you provide.
Your website would serve as an extension of your sales staff, and it would help in nurturing and generating leads as it educates people about your business.
Reason #6: It Makes it Easy for Customers to Share Your Business
A simple link could give access to all your business information, and with the broad range of social media platforms available, such as Facebook, Twitter, and LinkedIn, anyone can easily share your business and recommend the products and services you offer to others.
This can help you get more customers, as they would learn more why your business is one of the best.
There are a lot of reasons why you should create a website, especially if you’re an affiliate marketer, and the ones we have discussed above are just some of the basics as to why you should consider making one.