Visitors who land on a website that they have never visited before are similar to shoppers wandering in an unknown department store.
These people don’t have any clue on what they’re specifically looking for, and as they stumble from aisle to aisle, they’re hoping to eventually find what they need.
These are the situations where they tend to look for signs.
The signs that will tell them whether they’re in the baby food section or the bread aisle.
In the same way, your website visitors look up at the signs– these are the tabs on the navigation bar and their first stop, somewhere that they’re familiar with.
That being said, one of the places where new visitors usually head to is the “About me” section.
What’s the reason for this, and what’s the importance of this section on your website?
Let’s find out!
The Importance of the ‘About Me’ Section
1. It Removes Ambiguity
When visitors look for something, one of the factors that they always focus on is that, the product or service they’re going to use is ideal to their needs.
The ‘About Me’ page could serve as their assistant– this will help them determine if the website is a good fit for them or not.
These visitors will head to the page and start reading the contents.
A well-crafted ‘About Me’ page will be able to deliver the idea to their prospect or target audience right away.
On the other hand, if the ‘About Me’ page sounds unprofessional and unrelated to what they’re looking for, these visitors wouldn’t think twice, but leave the website right away.
2. It Inspires Trust
An ‘About Me’ page inspires trust, as it gives the reassurance the visitors need whenever they’re trying to figure out if the store or website is reliable.
It also gives a face and story to a website.
From this page, users will discover the story behind the e-store and that it was created by real people who had probably experienced the same thing in life and more likely to forgive any mistakes their clients are going to make.
3. Differentiates You from the Competitors
A well-made ‘About Me’ page could make your website. It’ll differentiate you from your competitors and this could also play an important role in the purchasing process.
Believe it or not, customers would prefer buying from a website that is accommodating and has a story to tell, rather than a big ‘factory’ website that is just running to earn.
4. It Optimizes the Site
A complete and thorough ‘About me’ page could optimize the site.
Through the use of targeted keywords when writing this page, you can gain visibility on major search engines.
This is a great way to improve your SEO ranking.
5. Encourage Your Visitors to Follow You
An ‘About Me’ page can also be used to encourage your readers to follow you on social networks.
You can redirect them to your Instagram, Facebook, YouTube, or even Pinterest pages as you encourage them to be a fan of your blog or website.
Furthermore, if you also write regular newsletters, this can be the perfect spot where you can add a subscription box.
Don’t forget to redirect them to your catalogue as well!
Here are some of the things that you should consider when creating the ‘About Me’ page.
– Answer this question: Who are you?
Although this question may seem pretty obvious, this will put a name and personality on the person behind the website.
Don’t be afraid to talk about yourself: likes, dislikes, hobbies, studies, and so on.
Your aim is to make your readers feel connected.
– Discuss your activities
If possible; try to discuss how you have arrived with the idea of creating your website/store.
How long has it been online?
Do you sell anything?
What makes you different from your competitors?
Think of all the questions that your customers would probably ask from you if they’ll have a chance.
– Illustrate your text
If you have a team, you should show photos of them as you give their names.
This will allow your visitors to put a face on each team member of yours.
Overall, an ‘About me’ page is very important and it’s something that you should never neglect if you want your website to become successful.
Invest some time and effort to make your website stand out among the rest, and you can expect higher sales or exposure after.