Website Content Writing – 4 Pitfalls to Avoid

You have chosen article writing as your profession. You have taken the plunge and you have learned about keyword research and niche research. You are comfortable with English grammar and style.

Yet, there are subtle pitfalls that new and seasoned website content writers and blog writers overlook. This article identifies four pitfalls to avoid when writing good quality content.

As an article writer you cannot just write whatever you want. As an article  writer, you must be aware of what the reader wants to read when they go over the article.

If they see things that they find to be inappropriately placed in the article, they will most likely scrap it and move on to find another that better fits their expectations.
Avoid these four simple oversights when writing your website or blog content:

*Poor Research

Make sure that any fact you publish can be verified. You have promised your reader that you have the information he is searching for. Don’t let him down. Do your due diligence. Research your material.

*Poor Outline

Do you want your reader to feel lost? If your article jumps from one topic or idea to another, your reader will soon tire and go elsewhere. His brain will go on overload trying to make sense of an incoherent article. I’m sure you would not want that.

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*Poorly Constructed Sentences

One of the basic skills of a writer is, of course, sentence construction. This means that a writer must know how to create sentences, spell words and observe parallelism.

Sentence parallelism refers to mixing word forms and phrase types that confuse the reader. Here is an example of a lack of parallelism, ‘Dave loves to ski, to bowl, and hunting.” As opposed to, ‘Dave loves to ski, to bowl, and to hunt.’

Sentence construction is important, as it is the main tool in getting the message across to the readers. If in the first few sentences, the structure is already difficult to understand, the reader will find no use in reading the entire article.

*Using $10 Words

It is in our nature to want to impress others, but using big words in an article only intimidates and alienates your reader. Samuel Johnson, British author and critic, said, “Do not accustom yourself to use big words for little matters.”

Besides that, do you want the reader to move away from your article to pick up a dictionary? I doubt he will do that. More likely, he will leave and read a different article.

There are many other things that a reader would not want to see in an article. Try avoiding the problems listed in this article and increase your readership.

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