Using Social Media to Widen Customer Base

A lot of companies believe that using social media to widen customer base is one of the best ways to generate leads.

However, this is easier said than done, and in order to be effective, it’s important to focus and spend a lot of time managing your social media channels.

Likewise, in order to gain fans and followers, it’s important to present yourself as interesting and attractive.

To retain those followers, posting deals and contents are also essential. So, how can you make a brand stand out among the rest? Here’s how:

Tip 1: The Magic of Social Sharing and Follow Buttons

It doesn’t matter if you’re marketing materials online or offline, what is important is to place social calls-to-action to the online ones.

This will inform the visitors and audience about where they can find you on social media. Keep in mind, social sharing buttons are necessary, because this allows people to share the content and spread your ‘word.’

Tip 2: Your Contents Should be Social Network-Friendly

For Twitter, your posts should be short, yet sweet.

Something attractive and easy to digest even with one glance. What about Facebook?

On this platform, you’ll have more room to play around. It’s easier to promote your business, especially if you’ll post links or a useful content.

Every social network is unique, and as an internet marketer, you should treat each post accordingly if you want it to spread like wildfire.

Tip 3: Respond to Your Followers as Often as You Can

One of the most effective ways to increase your audience is by being friendly and accommodating.


The more you communicate with your followers and fans.

The more publicity it gives to your social media presence.

Aside from that, the posts that receive the most engagement garners the most exposure in News Feed.

Post contents that will attract comments, and be generous with your responses.

Tip 4: Don’t Limit Yourself to Your Followers

Aside from your followers and fans, interacting with people who aren’t following you yet is a great way to improve social media presence.

This implies sharing another company’s Facebook page or update, reTweeting someone’s news on Twitter, and being a part of a discussion in someone’s group.

Tip 5: Update Your Social Media Accounts Regularly

A social media account that was left untouched for several months will have a hard time attracting new followers.

That’s why it’s important to be active and your followers should have a reason why they want to visit your page every now and then.

For instance, post amazing cover photos on Facebook that will amuse your audience.

Just try to figure out what the fan base checks on a regular basis and take advantage of that.

Tip 6: Consider Paid Advertising

Social media have utilized the paid advertising option.

For example, Facebook did a wonderful job developing their segmentation abilities so that small businesses that have a little budget can make an investment and promote their brands online.

If you’re capable, consider running those paid ads, this will encourage viewers to visit your page and like it.

Tip 7: Create Hashtags for the Events You Host

It doesn’t matter if the event is for 20 people or 2,000.

What’s important is that you have a hashtag that will allow the attendees to communicate with each other and promote the content even more.

One of the best ways to get a larger social media is by letting the attendees promote your event a number of times in their personal social media account.

Tip 8: Host a Contest

Oftentimes, a little giveaway or contest is a great way to attract people and get them interested with what you have to offer.

You ought to know that different social networks have a set of rules for hosting contents, and it’s important to read the terms of service before you even start.

Tip 9: Post Something New Every Day

This may seem like a daunting task, but believe it or not, you have something to say and all you need in an inspiration.

Who knows, your post today may be a big hit tomorrow.

The key is, keep your presence fresh, so that the viewers will know how active you are.

Tip 10: High Quality Contents Are a Must

It doesn’t matter what tricks you have up your sleeve to widen your social media reach, if you don’t have the ability of creating quality contents, don’t expect to have hundreds of loyal followers who are looking forward to your status updates and posts.

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