A Definition Of Three Different Types Of SEO

As an Internet marketer, it’s important to familiarize yourself with the different SEO services.

This will allow you to determine which SEO company is better than the other.

Likewise, companies that provide SEO services often have varying SEO philosophies, methods, and tools for optimizing a website. These approaches are known as “hats” SEO services. Here are the three types of SEO.

1) White Hat SEO

White hat SEO relies on the advantages of using quality and relevant contents, together with an effective marketing strategy to give the site a better search engine ranking.

White hat SEO usually focuses on relevant site contents that have the ability of attracting people (readers) and not search engines into the site.

Being a marketer, you should know that content plays a very important role in SEO building.

A good content will give you more inbound links from other websites that are relevant.

Also, this is considered to be the best, and most effective SEO tool that could help your business become successful.

It doesn’t violate any rules, which only implies that, there’s no need to worry about having the site blacklisted.

Best of all, there’s a huge chance that those who visit your site will convert to visitors, especially if the contents being produced are important, relevant, and high quality.

2) Black Hat SEO

If there’s a “white” SEO, there’s also a “black” SEO service.

This type of SEO service is often described as “SEO spamming.”

Obviously, from the term itself, it’ll already give you the basic knowledge of what it offers.

This type of SEO service focuses on generating sites that manipulate or trick search engines in order to achieve the highest rank.

Furthermore, it’s fully dependent on automation in order to create huge amounts of low-quality pages and grabs links from various websites which aren’t useful at all.

With that, those who use this service usually ends up getting a poor search engine result page.

Why People Consider Black Hat SEO

The probable reason why a lot of people are interested in using this service is because it can instantly improve the site ranking, placing it on top position.

However, this isn’t a good SEO service strategy at all.

Once the popular search engines, like Google, discovers that the site is trying to cheat their results, it may suffer from the risks of getting blacklisted, banned or crashing on view.

That being said, although it can get you on top within a week, it will also give your site a bad reputation.

3) Gray Hat SEO

What’s the color between white and black?

Gray.

Gray hat SEO is the combination of both black and white hat SEO, and it’s about balancing the rewards and risk of both SEO services.

There’s plenty of SEO services solutions that belong under this category.

However, some have the tendency of using questionable strategies just to generate fast results and put you on top.

Although a lot of gray hat SEO does obey the search engine rules, it’s still possible to risk your site with the use of this service.

That’s why it’s important to do your research first, before giving it a try.

The Most Ideal Hat

Based on some of the most popular search engines, like Yahoo and Google, the white hat is the most preferable and reliable, while black is something that you should completely avoid.

For those who are utilizing black hat SEO, they might say that white hat isn’t effective at all, especially when it’s about generating the results you’re looking for; while gray hat might be risk-free, but not as effective.

On a side note, those who are using gray hat will tell you that white hat SEO only works best when there’s no black or gray hat SEO involved.

For white hat SEO users, they believe that black hat is a form of cheating, while the gray hats are afraid of taking risks.

These are some of the SEO services available, and it’s still up to you which one you’re going to choose.

The key is, choose a service that will allow you to reach your goals without putting your business at risk.

Keep in mind, it’s better to achieve long-lasting benefits instead of something that’s short-lived.

For that, we do recommend that you stick with white hat SEO.

A Practical Guide For Do It Yourself SEO Tips for Beginners

For a small or mid-sized business, hiring a quality SEO consultant or agency can be impractical and a challenging at the same time.

Aside from that, guiding and effectively managing SEO consultants is equally difficult as well– especially if you don’t even know the questions to ask, tactics to be implemented, and how to ensure that the results you’re expecting for could be achieved.

With that, it’s often advisable to perform SEO by yourself.

Aside from being affordable, rest assured that everything will go the way you want it to.

Keep in mind, nobody will care as much about your business as you.

Here are some of the best do it yourself SEO tips that you should try before hiring an SEO agent or consultant:

Tip 1: Familiarize Yourself with the Online Market and Target Audience

The habits and behaviour online are different from what you often expect offline.

Wherein, a prominent offline presence couldn’t serve as a guarantee of being popular online.

For example, a leading national store that stocks and sells blinds and curtains might find it difficult to compete online against other retailers.

That’s why it’s advisable to search for online services and products that you offer and pay attention to the most popular websites that offer the same thing.

Observe the customer reviews, as well as their social media presence.

This will give you an idea of what tactic will work best.

Tip 2: Consult Customers for Keyword Ideas

As a rule of thumb, you should only optimize the site for the keywords relevant to the business.

Understand which words your customers often use to describe the products or services you have.

This can be done by asking through a website form, survey, or face to face interview.

After learning this, come up with a web content focusing on those keywords.

Likewise, use the same lingo they’re familiar with on your site, because those are the words that they’re going to use as they search for the products online.

Tip 3: Master Keyword Research

As a business owner, it’s important to understand the industry jargon and be aware that the customers might use different terms than your trade colleagues as they search for the goods and services they’re planning to buy online.

The process of keyword research offers a rounded understanding of the search terms, keyword phrases, and the online demand for products and services.

That in mind, it’s important to know how to run the keyword research.

Keyword research tools, such as Google’s Keyword Planner can be used.

Though, having an AdWord account is required before you can use this free program.

For those who have the budget, then paid keyword research tools are more preferable.

Some of the best programs to try, include Wordtracker and SEMRUSH.

Tip 4: Build Your Site

After having the idea of the pages that should be on your site, it’s now time to build the best site in your industry with the help of a professional web designer or agency.

Tip 5: Start Blogging

Although it’s not required to start a blog, publishing content on a regular basis can be really helpful.

Try to schedule weekly, bi-weekly, or monthly updates– consistency is the key.

It’s also important to keep in mind that the content shouldn’t be limited to text.

For instance, you can come up with infographics or take photographs that are related to your business.

Tip 6: Build a Social Media Network

As a business owner or an affiliate marketer; it’s a must to have a Google+ account.

Likewise, you should also have two other social media platforms to focus on.

You have a variety of options to choose from, such as Pinterest, Facebook, Twitter, LinkedIn, and many more.

A social media account will help you interact with customers, audience, and publishers for the content being produced.

This kind of relationship will have a positive result in your SEO.

Tip 7: Read at Least One SEO Blog

You can familiarize yourself with SEO by reading SEO guides and tutorials, as well as subscribing to an SEO blog.

There are plenty of blogs that you can visit, and all you have to do is look for these.

Tip 8: Ask Questions

Anytime you’re stuck or in search of answers, there’s always the SEO community to answer your queries.

Google’s Webmaster Forum has the biggest SEO community on the web.

The SEO Benefits For Digital Marketing and Small Online Businesses

Link building plays a vital role in search engine optimization. A

side from that, it also has a number of benefits which can positively affect your online profit.

Unfortunately, a lot of Internet marketers aren’t aware of this, that it’s often neglected.

The process of link building can be tedious, but it’s all worth the time and effort once you begin to experience the benefits it has.

Here are some ways on how to reap the SEO benefits of link building:

Improve the Search Engine Rankings

Around 7% of consumer sales are online, and 89% of offline purchases were influenced by online research.

Thus, search engines are considered as the heart of the online community and commerce.

This only implies that search engine success can have a positive impact to one’s business.

Likewise, inbound links to a site are the most significant factor that determines the ranking of a site’s page on search engine results pages.

Back then, even low quality ranks can achieve search engine success.

It’s not that easy anymore since Google regularly checks the websites and the low quality links and contents are penalized accordingly.

Increase the Number of Direct and Indirect Visitors to the Site

To ensure heavy traffic that will increase the exposure of the site, it’s highly advisable to submit good quality links.

Likewise, links placed on quality websites also attract significant traffic.

What does it imply?

Allow us to give you an example.

For instance, if your company manufactures computer hardware, you should get a link from a popular blog or produce content that the readers will find authoritative in nature.

This will ensure that you’ll get a number of people clicking through the link just to visit your site- this increases the traffic and improves the SEO ranking.

Be the Leader

It doesn’t matter what company you’re with.

Keep in mind, there’s an informal community of websites that online researchers are going to use.

This community is made up of blogs, news sites, portals, magazines, commentators, experts, discussion groups, forums, and many more.

Your potential customers will probably visit these sites during their search for the best products or services to try.

That’s why if they regularly see your site, they’ll see you as the leader and the most reputable one on the market, making you the highly preferred choice.

Quality Links Draw Quality Links

Truth be told, getting links can be difficult, especially if the site is fairly new.

As a web owner, you must work hard in order to achieve success and build a momentum.

Eventually, you’ll start getting links even without asking them, and once you’re seen as the market leader, other sites will start writing reviews about you, comment on your products and services, as well as link to you.

Additionally, if the site already has a good link, then there’s always a possibility that they’ll see your name a number of times, and this will increase the chances that they’ll contact you in the near future.

The moment they reach out, and write something about you, not only will you get an editorial, but other journalists, writers, and bloggers, will also be interested in writing about you and try to link to you.

This is like a domino effect.

A link from a highly reputable resource is a great way to promote your site and influence others to do the same.

Quality Links Have a Longer Lifespan

Unlike other forms of advertisements, quality links can stay in place for a long time.

This will result to a continuous traffic, sales, and positively influence you for a number of years.

Major search engines, such as Google, pay attention at the age of the link and the patter of acquired links it has.

Thus, the value of inbound links is also important.

It Connects You to People

Remember, it’s the people that give you links, not websites nor machines.

That in mind, if someone took the time to link to you, then that means they see value in what you do or offer.

Just like what most web owners and marketers say, there’s a potential of building a stronger relationship in every link.

In order to be successful in SEO, get to know the people behind the sites who took extra effort to link to you, communicate with them and try to strengthen the personal networks.

Best SEO Strategies for New Websites

The designs are done, the contents are available, and all you have to do is get ready to launch your new website.

This is easier said than done– launching a new website isn’t as simple as it may seem.

For one, you need to attract visitors that will check your site and convert them to future customers.

The question is, how?

This is where SEO plays a vital role.

It can help a business become successful because oftentimes, potential customers utilize the search engines for the products and services they need.

Thus, getting a website in front of the target audience can positively affect the business, where it’ll automatically direct the new customers into the highest ranking website.

Where should you start?

Here are some of the best SEO strategies for new websites:

1. Identify Your Target Audience

When it comes to SEO, it’s important to determine who your target audience is, and this could be done through keyword research.

Try to identify the usual search terms most customers enter into search engines and this will help you discover the keywords that you should focus on.

Reminders:

  • It’s never advisable to overuse generic keywords. It wouldn’t help a website at all and it’ll just negatively affect the relevance of the content.
  • There are a number of tools that you can use to build your keyword lists, such as Google Sets. Then, you can use free tools, like the Google Planner and Google insights to determine the most common search phrases or terms.
  • Pay attention to your competitors and visit their websites every time you can. This will give you the idea of what keywords they target.

2. The Site Structure Should be Accessible

To ensure the success of a new website, it’s important to pay attention to search engine accessibility.

Basically, when the search engine spider locates the website, it should be able to index all the pages with ease and smoothly navigate between pages.

Keep in mind, the search engine spiders determine how relevant a website is to every keyword and phrase on the website.

That in mind, stand alone pages that link nowhere are considered to be less relevant as compared to pages that are linked to several pages with similar content.

3. The On-Page SEO Basics Should be Done Right

There are a lot factors and strategies to consider in order to ensure a good SEO ranking.

However, the major factor that you must consider is that the Search Engine is the one that returns the most accurate results to a specific query, and this was made possible because of algorithm.

Here are some of the on-page SEO factors that you must focus on:

  • As much as possible, the URL should be short and SEO friendly.
  • Each page should have a title tag that’s relevant to the content.
  • Despite the fact that Meta descriptions don’t affect a website’s ranking, they still appear in the search engine listings– that are why it should be catchy and informative.
  • Don’t overuse the keywords, or you’ll be accused of spamming.
  •  The image file names should be descriptive and related to the image and content.

4. The Content Should be Interesting and Helpful

From time to time, search engines will visit the site to see if the content has changed or not.

So, if you’ll post the same content each time the search engine visits your site, and then the frequency of the site will reduce.

That’s why it’s important to add relevant contents to the website and link them from existing pages each time.

This will increase the relevance of the content.

5. Link Building Is Important

Link building plays a vital role in how the search engines rank a website.

Though, aside from ranking, the first link is also considered to be the most essential because they can be an instrument for the search engines to find your site.

That’s why, the best strategy for this is to create a content that’s capable of generating links to your site– this can help in building the brand’s credibility as well as authority.

Contrary to popular belief, SEO isn’t something done after the website is up and running.

Although, it usually ends up like this and that’s the reason why a lot of web owners fail to use their websites to their advantage.

The strategies discussed above are just some of the ways on how you can successfully optimize your website and ensure a good SEO ranking.