How To Find Your Niche Market

One of the great sources of ideas how a big market is divided into small niches is About.com website.

The major categories here are listed on the toolbar.

Hovering your mouse over one of those large market divisions will open a list of subdivisions on your left hand side, which are again clickable menu items containing sub menus with  items.

You can drill few levels down to discover potential small but lucrative niches of your interest.

Your journey as an affiliate marketer generally starts from choosing a niche.

It can be viewed as a small section of a bigger market.

In reality it is a group of people related by similar interests.

Choosing a niche in online affiliate marketing basically comes to choosing an audience that have strong interest, hopefully passion, towards that specific segment of a market.

Here are few points to consider when searching for a rewarding niche.

Any keyword typed in Google search basically represents a distinct niche.

People are constantly searching the web for different things, so there are tons of potential niches for affiliate marketers.

How to brainstorm the ideas?

What are popular products people are buying?

Answers to those questions you can find by browsing sites like Amazon.com or ClickBank.com.

On amazon.com home page hover your mouse over “Sort by Department” at the top left corner, and click “Full store directory” at the bottom of the drop down menu.

This will open a page with categories and subcategories of all the products selling on Amazon.

Browsing through this page might help you recognize your potential niche.

Choose a niche that you are passionate about, or at least have strong interest or some knowledge about.

It will help you later to build a content of your site and interact with your visitors.

Similarly, Marketplace on clickbank.com will open nicely divided into categories and sub categories all the products and services which Clickbank offers for promotion to registered affiliates.

A niche should be pretty narrow.

It is hard to build an authority site in a competitive niche.

While it is still possible, it would require much more effort for a new website to rank in that niche.

High ranking in the Search Engine Result Page ensures free web traffic, which is essential aspect of online marketing.

So, the goal is to find a small segment of a market, or a niche, where people are searching solution to their specific problem, or they are ready to invest into their hobbies, sports or other activities.

Low competition should be first determining factor when searching a niche, following by the number of searches for main keyword.

Here comes another crucial element of a niche selection.

It is important from the start to distinguish between informational and commercial niches.

If the audience in the niche is mostly looking for some info, and they are not ready to spend money, then your chances to get compensated for your hard work are rather slim.

You can invest lots of time building a beautiful website, get decent traffic to it, but you will have a hard time to monetize your efforts, since your visitors are not buyers.

What is your experience with niche marketing.

Does it take too long to find right niche, or there are too many to choose from?

Do you have any questions that I could help with?

Please leave your comments below.

The Fundamentals Of Marketing

Almost every company on the planet sets out with the primary objective of making money.

This is generally done by manufacturing some form of product, or offering a service, and then charging customers money for it.

This fundamental principle is fairly straight-forward, although it contains many specific details.

First of all, it is a very rare case where a business can offer a product or service that is genuinely unique and cannot be supplied by anybody else.

This means that your company will be contesting with other businesses that sell a similar product and you will both be trying to earn money from the same customers, who only want to spend their money once.

So how can you boost the chances of them spending money with you?

Marketing is the primary tool used by modern firms to draw potential customers to do business with them and not with their competitors.

It is a very extensive topic that is influenced by a great deal of internal and external variables, but when done well it can be the single business practice that can make or break a corporation.

So where should you start when creating a marketing strategy for your own business?

Well, every situation is different, and every business will have its own set of strengths and weaknesses that must be taken into consideration, but there is a marketing rule that can be applied to almost any corporation to be used as a marketing platform.

The Marketing Mix

The marketing mix was a phrase that was first coined in the 1950’s and is a phrase that is used to describe the fundamental building blocks of any marketing system.

It reflects the fact that marketing is not a simple, blunt-edged business technique, but rather a subtle balance of different aspects of business functions.

It got its name because it is similar to the ingredients list for a recipe.

The term was later developed to include the idea of “four P’s” that described the essential elements of the marketing mix.

The formalization of these P’s made it very clear for company managers and marketers to swiftly relate the elements of marketing to the strengths of their own organizations, and by doing so could very rapidly form a personalized and effective marketing system.

The four P’s are Product, Price, Place and Promotion.

The “product” element of the four P’s could pertain to any service, just like drama lesson plans, or any kind of intangible asset being provided for sale by a company.

Product

Whilst every aspect of the marketing mix is a necessity, the “product” element mentioned as one of the four P’s is possibly the most crucial of all.

It describes the physical product or intangible service that your business will be selling, and at the end of the day it is the reason that customers are going to spend money with you.

If this part is not adequately managed then your company will find it hard to make it through.

Several people don’t think that marketing has any role to play when it comes to the physical product that your company is selling.

In fact, the common train of thought very often bears the exact opposite sentiment.

Surely it should be the opposite way around – your manufacturing department creates a product for sale and then it is the task of the marketing department to find ways to sell it, right?

Take the computer software market as an example.

There are many well-known brands of both operating system and software application solutions in the marketplace already, and because the market is fairly well saturated it would be very tough (and expensive) to “take on the big boys”.

So how can the principles of the marketing mix assist in this situation?

Rather than creating an operating system and then trying to craft a marketing strategy to take on the likes of Microsoft and Apple, it would be far more effective to look at what types of product are desired in the current marketplace, and how viable it would be to produce and sell them.

Once your products have been fashioned and created it is still a critical skill to be able to objectively review your own products to identify the reasons why a customer would buy your product rather than a competitors’.

Another form of this part of the marketing mix is called product variation and is generally used to either prolong the lifecycle of a product currently in the market, or to make your brand new product attractive to as many consumers as possible.

The motor industry uses this technique very effectively by offering different engines, trim packages and interior options with the cars that they offer.

They use the marketing mix to great effect to sell their own goods in an incredibly competitive marketplace.

Marketing plays a key role within our xbox hard drive mod company plan and it should not be treated like an afterthought.

Price

Another important factor in the marketing mix relates to the price of your products or services.

This isn’t a simple case of carrying out market research to figure out the highest price that your customers would pay (although that can be a useful tool to use), but rather using the price of your products as a strategic tool designed to achieve any particular targets your business has.

Whilst it may seem obvious, it is still worth noting that price has always been, and likely always will be, one of the crucial factors that shoppers take into account when they are making a purchase.

It is also worth noting that customers do not constantly consider the lowest price to be the best value.

In fact a price that is too low can often turn customers away.

There are many questions that you need to ask yourself when devising a good pricing plan, key among which are the price sensitivity of your customers, what your competitors are doing and how can pricing boost your own profits.

From a strategy point of view however, pricing can be covered by two main principals; price skimming and penetration pricing.

Price Skimming

The principal idea behind price skimming is to make as much money as possible from the sector of the market which is price-insensitive and will be willing to spend a large amount of money to receive a product or service early on.

This pricing technique is very often used in the consumer electronics market where customers will often eagerly await the launch of a new mobile phone or computer games console.

Makers could set almost any price they wanted to and there would still be a loyal core of customers that would pay it.

Penetration Pricing

Penetration pricing is at the opposite end of the pricing spectrum, and is geared towards gaining a large market share at a short-term cost so that financial rewards can be earned long into the future.

It can be a high risk strategy, but when used correctly it can create revenue streams for many years to come.

Another thing to bear in mind is that “price” is the only part of the marketing mix that will generate earnings for a business.

The other members of the four P’s will all cost money to create or undertake.

So it is even more vital to get your pricing strategy right.

To optimize our website for search engine visibility we selected buy childrens bean bags for an aimed phrase because it relates to our company and what we do.

Place

Place is the component of the marketing mix that is often disregarded by companies, but it’s still an important part of selling your product successfully.

In short, it describes the way in which you provide your product to your customer, and consequently how you collect money from them.

The most typical implications of place-based marketing are the physical locations in which your goods are sold.

For the majority of consumer products, this involves the distribution infrastructure between your manufacturing plants and shops or other outlets around the world.

Since distribution of a physical product costs money it is important to determine your own priorities and adapt your distribution network appropriately.

This is the principal application of this element of the marketing mix.

With the increasing use of the Internet by your prospective customers, marketing techniques have had to take into account how they use the Internet to help distribute their products.

By using the Internet as a point of contact (or even as a whole distribution channel in download-based markets such as MP3s) firms are now able to reach out to a large pool of possible customers.

Effective positioning of your product or service can therefore deliver impressive financial results.

Promotion

When you say the word “marketing”, most people instantly think of the promotional aspect of the marketing mix, although as we have seen, this is only one branch of a more comprehensive system.

Promotion can be employed on a very individual basis or as a mass communication instrument, and whilst it can be a costly undertaking it is often an essential one.

The key concern of promotion is to deliver a certain message that will boost sales.

Advertising is one of the most typical forms of promotion.

Typically it would be done by posting on billboards, producing short clips for TV and radio or by physically handing out flyers or leaflets to potential buyers.

With the arrival of the information age we have witnessed a great increase in promotion via e-mail and the Internet, or just as targeted advertising materials posted through your front door.

Another important part of promotion involves branding, which may not necessarily yield more product sales directly, but goes back to one of the preliminary functions of marketing; getting customers to choose your product over those of your competitors.

Putting it into Practice

As previously mentioned every company is unique and will have different marketing needs.

By using a balance of the four P’s discussed above you can take an effective view of your own marketing plan.

How To Find Low Competition Long Tail Keywords With High Search Volume

Targeting Low Competition Keywords – Make Ranking Easier

The Death of Keywords

I really wish we didn’t have to worry about keywords.

I would also bet that Google wishes they didn’t have to worry about keywords.

I look forward to the day when the Google Search algorithm is smart enough to point searchers to the most relevant content even if it doesn’t even contain any of the words used in the search.

I would be great to go to Google, type “I want to learn how to grow tomatoes”, and be taken to the most relevant content even if it doesn’t contain any of the exact phrases in the search.

Sadly, that day is still a way off.

I do think Google is working toward it though. Each new search engine release seem to be getting closer.

Maybe we are at the midpoint.

We are way past the days when just stuffing as many high search volume phrases into a page would get you high ranking but still far short of being able to say keywords don’t matter.

For now, I recommend writing your content for the people you have identified as your target audience and not worry about keywords as you write.

Then, when you have a quality article or post, you can go back and work in a few good keywords – but only if they flow naturally in your existing writing.

Whatever you do, don’t try to write to please the search engine robots.

Robots don’t buy the products you are selling – people do.

When you do start adding those keywords, I suggest you concentrate on targeting low competition ones.

Definition

A low competition keyword is one that has some search volume but very few web pages including it.

Ideally we want to find keywords that a lot of people are typing into search engines but very few or no other sites are trying to rank for.

Searches vs Competition

There is a tradeoff between high search volume and competition.

A phrase that is getting a lot of searches will quickly attract a lot of competition.

How will you rank if there are thousands of websites targeting that keyword?

Now very well, especially if you have a new site.

Age of the post and website authority also factor into searches. That will make it harder for your new post to compete.

A look at the “How to grow tomatoes” example:

jaaxy_keyword_research

So, what does this search tell us?

The Avg column is the average number of search this keyword get each month.

In this case it is 10358 and that is a very high volume. If you managed to rank on the first page of Google for this search, the traffic column tells us you could expect 1761 page visits a month – just from this keyword.

But, the QSR (Quoted Search Results) column indicates 253 other sites are also targeting “how to grow tomatoes.”

That amount of competition is actually not horrible but you are probably not going to rank on the first page – maybe you have a chance at the third.

Looking down the list, “how to grow tomatoes in a pot” gets 199 searches each moth but there are only 18 other pages targeting it!

You have a much better chance of getting ranked if you target this keyword.

I would rather to get a big piece of a small pie than get just a crumb from a large one.

Besides “How to Grow Tomatoes in a Pot” is a better sounding post title.

By the way, make sure the keyword makes sense otherwise you wont be able to make it sound natural in you content.

For example “best way grow tomatoes” has a high search volume at 626 and low competition at 13.

But, if your correct the grammar to “best way to grow tomatoes” the search volume stays at 626 but the QSR jumps up to 147.

And here is another thing to keep in mind. When you target “how to grow tomatoes in a pot” you also do target the keyword “how to grow tomatoes” so you could get some hits for that too!

If you write naturally about your topic. You will include many other keywords in your text.

Even if most of them only attract 10 or fewer visits a month, the total traffic when you have many hundreds or thousands of keywords spread over many articles will mean substantial and constantly growing traffic.

Finding Keywords

I used Jaaxy for the above keyword search.

I like it because it it gives me all I want to know on a single page.

But, the free version has limitations and the Pro version costs money.

Still, you should give it a test drive.

You will get 30 free searches with the free version so you can put the program through it’s paces.

If you find it fits with your way of working, you can upgrade to Pro or Enterprise.

Jaaxy also includes other tools for finding domain names related to keywords, finding affiliate programs, finding your site ranking for a given keyword and more that I don’t have space for here.

For a free keyword tool, you can go straight to the source and use the Google Keyword Planner.

It is harder to use but it will get you the info you need.

Another very handy website for coming up with keywords is UberSuggest.

This free online tool produces a lot of keyword suggestions that you can research using Jaaxy or Google.

Here is a small sample of what it found for “how to grow tomatoes”:

ubersuggest

Google Search is another easy way to get keyword ideas.

In particular you can use Google Instant to generate ideas. Here is a short video that will explain this” Alphabet Soup” technique.

Finding the competition of each keyword

Finding the competition for a keyword can be harder than finding the keyword itself.

You can do it in Google Search but it obvious how.

Just doing a Google search shows 3,550,000 results.

Obviously there are not three and a half million competing pages out there on the Internet.

google_search_how_to_grow_tomatoes

To get the true competition number you must go to the last page of results. In this case page 33.

Here you can see that the real number of competing pages is 326.

how_to_grow_tomatoes

Jaaxy and some other paid tool give the competition result as part of the search.

How long is your tail?

Adding words before or after a basic keyword to make it a lower competition phrase make it a long tail keyword.

If “grow tomatoes” is the basic search word, then “how to grow tomatoes” is a long tail key word and “how to grow tomatoes in a pot” is an even longer tail keyword.

In general, the longer the tail the easier it will be to rank and the lower the search volume will be.

There are exceptions though.

If you find a longer tail keyword with more searches than shorter tail ones you should probably jump on it.

Quality of competition

Once you find a few keywords you think you can use, you should evaluate the quality of the competition for each.

I put the quality into 4 levels.

The highest is paid ads.

If someones pays Google to promote a keyword, they will go to the top of the list.

You can identify these because they have the word Ad in a yellow box in front of the listing.

Unless you want to pay more for each impression of the keyword, you are not going to outrank those sites.

Pay per click or pay per impression are a whole different ball game than what this post is about.

Until you are generating enough revenue to be able to support a paid campaign, I would not even consider trying it.

It can get very expensive and requires some special knowledge to participate.

Save it for down the road.

eCommerce sites are the second level.

They will almost always outrank affiliate sites.

For example, a search for “tomato cages” shows sites like Home Depot, Lowes and Amazon at the top.

Not much you can do about this one either.

Just be aware that if there ate a lot of eCommerce websites on the first page of results it will be harder for you to crack it.

Then there are other affiliate sites.

How you compete against these depends a lot on the quality of your content.

Click on a few of the other affiliate pages and see how you compare.

If they are just stuffing keywords into low quality content, you have a good chance to outrank them.

Go ahead and post your page then monitor your ranking.

If you are not moving up you should tweak your post to make it more competitive.

Just don’t sacrifice quality.

Finally there are forum posts, question and answer sites and other casual mention of the keyword.

You high quality work should easily outrank there pages.

This post is getting very long so I am going to hold off on talking about ways to work low competition keywords into your title and content until the next post.

In the mean time, questions and comments are very welcome.

How To Create Unique High Quality Content For Your Blog Quickly

How To Write For Blogs

Whether you are writing for a blog, writing a book or writing for social media, you can use the same general writing plan.

I think what is most important is you write about a topic you’re passionate about, I love writing to share ways to help you with your business.

This is what motivate me to keep writing one article after another, I just wish there were more hours in the day and I had more energy to write more often than I do.

Here is the basic writing plan most writers use, follow this as a guide and you can not go wrong.

  1. Write For Your Readers
  2. Research Your Topic
  3. Good Descriptive Title
  4. Engaging Introduction
  5. Organize Content
  6. Good Conclusion

Make Your Content Personal

Give your writing and blog a personality, I like to experiment until I find the right writing style.

The more unique you can make your articles, the longer your readers will remember your blog.

How will you know when you find the right unique style, all you have to do is research how many people are visiting your blog regularly.

When people are returning over and over, that is a very good sign you have something special going on.

  • Keep A list Of Potential Blog Posts
  • Put In the Extra Work To Make Your Post Engaging
  • Break Up Your Article Into Small Paragraphs
  • Use Images Which Relates To Your Blog
  • Good Solid Conclusion

Keeping Your List

I use to be  a photographer, I never went any place without my trusty Canon camera.

Today I am a writer, not a photographer, so I never am without a pad and pen to write any ideas which jump out at me on my daily travels.

You will be surprised some of your best ideas will be when your not really thinking about writing, after a while, it just become a habit when an idea hits you to write it down.

If you’re doing a good job brainstorming you will fill a notebook with ideas very quickly, I usually go through on the average two- three subject notebooks per month.

Of course, many of my ideas do not ever get used. You just never know which ideas might be right for your blog at that time, I also do a lot of researching online on search engines to find out what people are searching for.

Introduction And Body

I do my very best to write a nice descriptive introduction to give my readers an idea what is in store for them in my post, many times this will determine whether a reader continues to read your post or moves on to a new blog.

People today are not into reading long paragraphs of content, I try to keep my paragraphs short and to the point to keep them interested.

Your body should provide your reader’s information which helps them solve a problem, such as this article is my intention to help you write for your blog.  I feel short paragraphs on several topics is less overwhelming for my readers, too much information in one paragraph can overload your reader with too much information.

Images And Closing

As you can see today I am using image quotes to break up my paragraphs, I hope this is appealing enough for you.

I am using writer quotes for my images, they are free to use and most people enjoy reading inspirational quotes.

This is just my new style I am trying out right now, you can experiment with many different styles or looks until you find the one which works best for you.

Your closing can be pretty much anything you desire, I usually try to make mine friendly and invite you to leave  comments at the bottom of my post page.

Product Of The Day

Another crazy idea I am fiddling with right now, I am sharing with my readers one product in each of my articles.

Since my website is not an advertising page, I figure one product is not going to offend too many people.

I also try to find a product which related to the article I wrote, something which will  benefit my readers.

What Is On My Mind Today

Since I am experimenting with a writing style, I would appreciate very much if some of your would leave me comments on how you like or dislike this article and how I put it together for you.

Feedback from your readers is the best method to give them what you wish to read, I am all for supplying my readers with whatever they are interested in me writing about.

Website Content Writing – 4 Pitfalls to Avoid

You have chosen article writing as your profession. You have taken the plunge and you have learned about keyword research and niche research. You are comfortable with English grammar and style.

Yet, there are subtle pitfalls that new and seasoned website content writers and blog writers overlook. This article identifies four pitfalls to avoid when writing good quality content.

As an article writer you cannot just write whatever you want. As an article  writer, you must be aware of what the reader wants to read when they go over the article.

If they see things that they find to be inappropriately placed in the article, they will most likely scrap it and move on to find another that better fits their expectations.
Avoid these four simple oversights when writing your website or blog content:

*Poor Research

Make sure that any fact you publish can be verified. You have promised your reader that you have the information he is searching for. Don’t let him down. Do your due diligence. Research your material.

*Poor Outline

Do you want your reader to feel lost? If your article jumps from one topic or idea to another, your reader will soon tire and go elsewhere. His brain will go on overload trying to make sense of an incoherent article. I’m sure you would not want that.

Learn  how to become an expert article writer Click Here!

*Poorly Constructed Sentences

One of the basic skills of a writer is, of course, sentence construction. This means that a writer must know how to create sentences, spell words and observe parallelism.

Sentence parallelism refers to mixing word forms and phrase types that confuse the reader. Here is an example of a lack of parallelism, ‘Dave loves to ski, to bowl, and hunting.” As opposed to, ‘Dave loves to ski, to bowl, and to hunt.’

Sentence construction is important, as it is the main tool in getting the message across to the readers. If in the first few sentences, the structure is already difficult to understand, the reader will find no use in reading the entire article.

*Using $10 Words

It is in our nature to want to impress others, but using big words in an article only intimidates and alienates your reader. Samuel Johnson, British author and critic, said, “Do not accustom yourself to use big words for little matters.”

Besides that, do you want the reader to move away from your article to pick up a dictionary? I doubt he will do that. More likely, he will leave and read a different article.

There are many other things that a reader would not want to see in an article. Try avoiding the problems listed in this article and increase your readership.

If you want to learn how to best get your articles written and how to get more readers, visit this sales page. It is by far the best article writing coaching course on the market.

Mastering Conversions is the Name of the Game

While many marketers spend a lot of time focusing on mastering traffic generation, mastering conversions is as equally important.

To master conversions means that you have the ability to turn your traffic into leads, then sales, and finally into customers for life.

Value, Value, Value

At the heart of getting conversions is providing value.

Whether you are in the process of building your list or if you already have a list and are engaging it, you need to provide value.

Lead Magnet

To get as many people on your list as possible, you need to offer your prospects a lead magnet.

This is a piece of value that helps to solve a specific problem that they are having, which is offered for free, in exchange for their email address.

To create an enticing lead magnet, you need to know your market and their core desire.

To get to know your market, you can conduct surveys in order to determine their needs, visit forums where your ideal customer would hang out as well as other online groups, and etc.

Lead magnets can be deployed in the form of PDF reports, video training series, email training series, webinars, or etc.

They should be quickly and easily consumed.

At all times, you should strive to position yourself to stand out from other marketers, so try to give away value that most marketers are not giving away.

Your List

The purpose of your lead magnet is to convert your traffic from prospects into leads.

Once they are on your list, you will need to continue to provide them with even more value, as this is where the true conversions begin – it is where converting them into sales begins.

Your list is one of your most important assets as a marketer.

You will need to work to build a relationship with your list and build yourself up as an authoritative figure with them in order to get them to buy from you.

Providing them with valuable information will allow you to do both.

To provide value to your list, you will need to constantly be learning and sharing what you learn with them.

You will also need to operate at the Authoritative Level of marketing.

Remember, this is where you actually own the products that you promote so that you can test them out for yourself and ensure that they will be beneficial to your list before you promote them.

Where to Find Value

If you are constantly learning and operating at the Authoritative Level of marketing, you won’t have a hard time finding valuable information to share that leads to conversions, whether leads or sales.

Marketing is education – this is how you win prospects to your side.

Your marketing needs to be strategic, so whatever free content you are giving away to your prospects, it needs to tie into whatever offer(s) you are promoting.

So for instance, if you are promoting a course on PPC, get a copy of the course for yourself, go through it, and test out the strategies taught in it.

Take three to five concepts taught in it and share this information with your prospects either via a lead magnet or through emails once they are on your list.

It is important not to promote or mention the product at all during this time.

Only promote the product once you are done sharing the valuable nuggets taken from it.

Here is a diagram showing what this might look like:

Summary

If you want to master conversions, you need to master implementing effective marketing strategies.

To be able to market effectively and get conversions, whether leads or sales, you need to provide your prospects with value – educate them.

This helps to establish a relationship with them while at the same time build yourself up as an authority figure who they will listen to and ultimately buy from.

Whatever value you provide needs to tie into the product(s) you are promoting on the back end.

Master this, and you will be able to write your own check as a marketer.

Internet Marketing Newbies Fail 95% of the Time – Want to Know Why?

At this stage of my Internet marketing career, I am what is labeled as a newbie, a noob someone who knows very little abut Internet marketing of any kind. You and I know that Internet marketing has unlimited potential. Yet I also know that the latest statistics show that 95% of us “newbies” will fail. I know why.

Like many others that are just getting their feet wet. I have “opted in” to many an offer of free material that promises to help me make millions of dollars.  These offers come in all sorts of flavors they range from affiliate marketing guides, to affiliate marketing for beginners, to beginners marketing guides, and even newbies guide to affiliate marketing.

As newbies our learning curves are very steep. There is a lot of information to be digested and much of it is scattered throughout the Internet. It’s no wonder that so many fail at Internet marketing. You are distracted by all those offers of assistance. You are distracted by all the methods that you can apply to make you successful at Internet marketing. Internet marketing success is like a shotgun blast, there many ways (pellets) to hit the target.  For a no frills, no bull assessment of products visit: http://NewbieAffiliatesDirectory.com

Here is why we newbies are likely not to succeed at this business. As a newbie, after four months, I just now realized how much time I spend reading all those emails that I get. Do you? They offer me new ways and methods to make money online. Many of them come with free e-books and reports. Some offers ask for your e-mail to allow you access to the free give away; some don’t. Regardless, you download the files; you open up the freebie; and you start reading or viewing the information. The next thing you know, it’s lunch time where did the morning go?

What have you done to increase your revenue? What product or service have you exposed to the Internet and to potential customers today? How many websites or blogs have you created today?

That’s the bottom line – Customers. 95% of us newbies fail because we are to busy learning the hundreds of ways of making money, instead of choosing one and sticking with it until we are making money.

It’s time to delete those emails. If you can’t delete them, file them away, unread; and read them on the weekend or when you’re rich.

Another thing we do: visit forums. Forums are a wonderful place to ask questions and learn from more knowledgeable people and to socialize. Before you know it, an hour is gone, maybe two hours. You have read through all the threads on a topic that interests you and the day is gone.

What have you done to increase your bottom line? You say, “I’ve got to learn. I’ve got to read and ask questions. How am I going to make money, if I don’t know what to do next?”

We do have to spend time learning. The question is how much time. When do you put into action what you have learned? It does not matter that your knowledge may not be complete. Will it ever be? Most, if not all, of those gurus that are making those big bucks started at the bottom like you and me. They were once newbies. Let us not forget!

Article Marketing – Write One Well Researched Article – Really?

I came across a novel idea at one of the blogs that I visit. It is an article marketing method not taught by most article writing coaches and teachers. This blogger’s opinion is that article marketers should write one well researched, information filled article. Write one quality article instead of writing many on the same topic to get traffic to their sites. Marketers would then promote their one article to as many sites as practical.

The theory being that because of its quality content, more people would read it. That it would or could become viral. That is, it would become like a virus spreading all over the Internet. That is a good idea. The concept is certainly worthy of a place in an ideal world. I like the idea of writing good quality content. It makes me feel that I am contributing to the knowledge base of the internet with tidbits of information.

The problem is that we are not in an ideal world. A book author writes one book at a time on a subject and then moves on to write another book on a different subject. A magazine article writer most often pre-sells his article idea or topic to a magazine editor before he actually writes the piece.

You might argue that if it works for a book author or a magazine article writer it should work for article marketing as well. Not so, the difference lies in compensation.

A book writer sells his work to a publisher. For every book sold, the author gets a royalty. Compensation for his work is up front. Upon acceptance, a free-lance magazine writer sells his article to the magazine publisher based on the amount of words in his work. His compensation is up front.

As you well know, the article marketer is not paid for his work. His compensation is totally dependent on traffic to his article or website. He may write fifty articles on the same subject but only one of those catches the eye of the internet buying public.

The blogger’s opinion mentioned at the beginning of this article fails to account for the public’s whims. Writing one article regardless of the quality of the content will more than likely be lost in the sea of cyberspace.

Whereas, writing several pieces on the same subject written in different ways may be the difference that the public is waiting for. No one knows which of the several articles will strike the public’s fancy.

The article marketer does not have the benefit of a high paid editor and sales force to market his words and create a best seller of his work. And, unlike the magazine writer, the article marketer has no way of knowing if his work will generate income. The magazine writer gets paid up front.

An article marketer must test the waters with his articles until one of them is written in such a way that the internet public will make it a “most read” article and the trickle of clicks from his work filters down to a product, producing income for the marketer. Writing just one article is not a good idea for the article marketer.

Best SEO Strategies for New Websites

The designs are done, the contents are available, and all you have to do is get ready to launch your new website.

This is easier said than done– launching a new website isn’t as simple as it may seem.

For one, you need to attract visitors that will check your site and convert them to future customers.

The question is, how?

This is where SEO plays a vital role.

It can help a business become successful because oftentimes, potential customers utilize the search engines for the products and services they need.

Thus, getting a website in front of the target audience can positively affect the business, where it’ll automatically direct the new customers into the highest ranking website.

Where should you start?

Here are some of the best SEO strategies for new websites:

1. Identify Your Target Audience

When it comes to SEO, it’s important to determine who your target audience is, and this could be done through keyword research.

Try to identify the usual search terms most customers enter into search engines and this will help you discover the keywords that you should focus on.

Reminders:

  • It’s never advisable to overuse generic keywords. It wouldn’t help a website at all and it’ll just negatively affect the relevance of the content.
  • There are a number of tools that you can use to build your keyword lists, such as Google Sets. Then, you can use free tools, like the Google Planner and Google insights to determine the most common search phrases or terms.
  • Pay attention to your competitors and visit their websites every time you can. This will give you the idea of what keywords they target.

2. The Site Structure Should be Accessible

To ensure the success of a new website, it’s important to pay attention to search engine accessibility.

Basically, when the search engine spider locates the website, it should be able to index all the pages with ease and smoothly navigate between pages.

Keep in mind, the search engine spiders determine how relevant a website is to every keyword and phrase on the website.

That in mind, stand alone pages that link nowhere are considered to be less relevant as compared to pages that are linked to several pages with similar content.

3. The On-Page SEO Basics Should be Done Right

There are a lot factors and strategies to consider in order to ensure a good SEO ranking.

However, the major factor that you must consider is that the Search Engine is the one that returns the most accurate results to a specific query, and this was made possible because of algorithm.

Here are some of the on-page SEO factors that you must focus on:

  • As much as possible, the URL should be short and SEO friendly.
  • Each page should have a title tag that’s relevant to the content.
  • Despite the fact that Meta descriptions don’t affect a website’s ranking, they still appear in the search engine listings– that are why it should be catchy and informative.
  • Don’t overuse the keywords, or you’ll be accused of spamming.
  •  The image file names should be descriptive and related to the image and content.

4. The Content Should be Interesting and Helpful

From time to time, search engines will visit the site to see if the content has changed or not.

So, if you’ll post the same content each time the search engine visits your site, and then the frequency of the site will reduce.

That’s why it’s important to add relevant contents to the website and link them from existing pages each time.

This will increase the relevance of the content.

5. Link Building Is Important

Link building plays a vital role in how the search engines rank a website.

Though, aside from ranking, the first link is also considered to be the most essential because they can be an instrument for the search engines to find your site.

That’s why, the best strategy for this is to create a content that’s capable of generating links to your site– this can help in building the brand’s credibility as well as authority.

Contrary to popular belief, SEO isn’t something done after the website is up and running.

Although, it usually ends up like this and that’s the reason why a lot of web owners fail to use their websites to their advantage.

The strategies discussed above are just some of the ways on how you can successfully optimize your website and ensure a good SEO ranking.

How To Make Your Website More Engaging

Considered to be the most effective way on how to determine whether your website is capable of reaching your target audience is by deciding if it’s ‘engaging’ enough or not.

Though, most people believe that this can only be based on how good the web page is.

The truth is, engagement is more than that– this can range from how convenient it is to use the site, to how helpful and interesting the contents are.

Listed below are some of the best ways to make your website more engaging:

1. Do You Know Your Audience?

As a web owner, you ought to know that what can be engaging to one person may not be engaging to the other.

That’s why it’s important to figure out what kind of audience visits your site regularly.

This can also help you create a content that your visitors are going to like.

2. Simplicity Can be Beautiful

There’s a lot of things that can be done on a professionally-made website– the choices are endless, and that’s the reason why a lot of organizations take advantage of this.

This can be an issue that will affect the website negatively.

Obviously, web users prefer websites that are easier to navigate and scan.

Thus, you don’t need to stuff your website with too much apps that you don’t even need.

3. Utilize Copywriting That’s Casual and Friendly

Engagement can also be the tone and quality of the contents being posted on a website.

You should write for the loyal visitors and try your best to edit things in a way where it’ll be easy to read and understand.

4. Faster Loading Is a Must

Gone are the days when people use dial-up connections.

Today’s Internet connections have allowed us to surf the web with ease.

However, there’s still a number of sites that take forever to load– especially on mobile devices.

Your website visitors wouldn’t be willing to stay and wait for the page to fully load.

This can result in a loss of audience.

5. Come up with Relevant and Valuable Content

The contents posted on your website should be simple, but valuable.

Your readers should find these materials engaging and would motivate them to visit your site on a regular basis and check out your postings daily.

6. More Visuals

People are visual creatures and they love looking at ‘unique’ contents.

That’s why you should dress up the web page with more visuals that are compelling and interesting– something they’ll enjoy looking at.

7. Have a Persuasive Call to Action

Try to figure out what your visitors would do on your website and create a web content, such as images, buttons, and even written materials that can help them fulfil it.

8. Larger Images are Preferable

Like what they say, “a picture is worth a thousand words.”

That can be applied in creating an engaging website as well.

If you’re in search of a way on how you can make your site more lively, then you should consider updating the website with bigger photos that can improve engagement.

9. Add New Contents Daily

The virtual world is dynamic and in order stay on top, you should make it a point to update your site regularly and post new contents as often as you can.

10. Don’t Forget the Visible Live Chat

In case that your site is offering a Live Chat support, you should see to it that the chat button is visible on every page and it’ll allow your visitors to contact you whenever they need to.

Aside from that, you should also make your audience feel that you’re always available to answer their queries.

11. Active Social Media Presence

Almost everyone is a part of the social media– including your future customers and visitors.

In order to increase the visibility and reach of your site, you should promote your website on various social media platforms.

Likewise, you should also be active on your social media account.

This will increase the credibility and improve your relationship with the visitors.

No doubt, engagement is a serious topic especially in creating a website.

The key is, you should ensure that the potential visitors will find it simple to navigate the site and everything they’re looking for are carefully organized in a way where they can easily find it.

By following these steps, you can ensure that your website will be more engaging that how it originally was.