I came across a novel idea at one of the blogs that I visit. It is an article marketing method not taught by most article writing coaches and teachers. This blogger’s opinion is that article marketers should write one well researched, information filled article. Write one quality article instead of writing many on the same topic to get traffic to their sites. Marketers would then promote their one article to as many sites as practical.
The theory being that because of its quality content, more people would read it. That it would or could become viral. That is, it would become like a virus spreading all over the Internet. That is a good idea. The concept is certainly worthy of a place in an ideal world. I like the idea of writing good quality content. It makes me feel that I am contributing to the knowledge base of the internet with tidbits of information.
The problem is that we are not in an ideal world. A book author writes one book at a time on a subject and then moves on to write another book on a different subject. A magazine article writer most often pre-sells his article idea or topic to a magazine editor before he actually writes the piece.
You might argue that if it works for a book author or a magazine article writer it should work for article marketing as well. Not so, the difference lies in compensation.
A book writer sells his work to a publisher. For every book sold, the author gets a royalty. Compensation for his work is up front. Upon acceptance, a free-lance magazine writer sells his article to the magazine publisher based on the amount of words in his work. His compensation is up front.
As you well know, the article marketer is not paid for his work. His compensation is totally dependent on traffic to his article or website. He may write fifty articles on the same subject but only one of those catches the eye of the internet buying public.
The blogger’s opinion mentioned at the beginning of this article fails to account for the public’s whims. Writing one article regardless of the quality of the content will more than likely be lost in the sea of cyberspace.
Whereas, writing several pieces on the same subject written in different ways may be the difference that the public is waiting for. No one knows which of the several articles will strike the public’s fancy.
The article marketer does not have the benefit of a high paid editor and sales force to market his words and create a best seller of his work. And, unlike the magazine writer, the article marketer has no way of knowing if his work will generate income. The magazine writer gets paid up front.
An article marketer must test the waters with his articles until one of them is written in such a way that the internet public will make it a “most read” article and the trickle of clicks from his work filters down to a product, producing income for the marketer. Writing just one article is not a good idea for the article marketer.