As an Internet marketer, it’s important to familiarize yourself with the different SEO services.
This will allow you to determine which SEO company is better than the other.
Likewise, companies that provide SEO services often have varying SEO philosophies, methods, and tools for optimizing a website. These approaches are known as “hats” SEO services. Here are the three types of SEO.
1) White Hat SEO
White hat SEO relies on the advantages of using quality and relevant contents, together with an effective marketing strategy to give the site a better search engine ranking.
White hat SEO usually focuses on relevant site contents that have the ability of attracting people (readers) and not search engines into the site.
Being a marketer, you should know that content plays a very important role in SEO building.
A good content will give you more inbound links from other websites that are relevant.
Also, this is considered to be the best, and most effective SEO tool that could help your business become successful.
It doesn’t violate any rules, which only implies that, there’s no need to worry about having the site blacklisted.
Best of all, there’s a huge chance that those who visit your site will convert to visitors, especially if the contents being produced are important, relevant, and high quality.
2) Black Hat SEO
If there’s a “white” SEO, there’s also a “black” SEO service.
This type of SEO service is often described as “SEO spamming.”
Obviously, from the term itself, it’ll already give you the basic knowledge of what it offers.
This type of SEO service focuses on generating sites that manipulate or trick search engines in order to achieve the highest rank.
Furthermore, it’s fully dependent on automation in order to create huge amounts of low-quality pages and grabs links from various websites which aren’t useful at all.
With that, those who use this service usually ends up getting a poor search engine result page.
Why People Consider Black Hat SEO
The probable reason why a lot of people are interested in using this service is because it can instantly improve the site ranking, placing it on top position.
However, this isn’t a good SEO service strategy at all.
Once the popular search engines, like Google, discovers that the site is trying to cheat their results, it may suffer from the risks of getting blacklisted, banned or crashing on view.
That being said, although it can get you on top within a week, it will also give your site a bad reputation.
3) Gray Hat SEO
What’s the color between white and black?
Gray hat SEO is the combination of both black and white hat SEO, and it’s about balancing the rewards and risk of both SEO services.
There’s plenty of SEO services solutions that belong under this category.
However, some have the tendency of using questionable strategies just to generate fast results and put you on top.
Although a lot of gray hat SEO does obey the search engine rules, it’s still possible to risk your site with the use of this service.
That’s why it’s important to do your research first, before giving it a try.
The Most Ideal Hat
Based on some of the most popular search engines, like Yahoo and Google, the white hat is the most preferable and reliable, while black is something that you should completely avoid.
For those who are utilizing black hat SEO, they might say that white hat isn’t effective at all, especially when it’s about generating the results you’re looking for; while gray hat might be risk-free, but not as effective.
On a side note, those who are using gray hat will tell you that white hat SEO only works best when there’s no black or gray hat SEO involved.
For white hat SEO users, they believe that black hat is a form of cheating, while the gray hats are afraid of taking risks.
These are some of the SEO services available, and it’s still up to you which one you’re going to choose.
The key is, choose a service that will allow you to reach your goals without putting your business at risk.
Keep in mind, it’s better to achieve long-lasting benefits instead of something that’s short-lived.
For that, we do recommend that you stick with white hat SEO.