For a small or mid-sized business, hiring a quality SEO consultant or agency can be impractical and a challenging at the same time.
Aside from that, guiding and effectively managing SEO consultants is equally difficult as well– especially if you don’t even know the questions to ask, tactics to be implemented, and how to ensure that the results you’re expecting for could be achieved.
With that, it’s often advisable to perform SEO by yourself.
Aside from being affordable, rest assured that everything will go the way you want it to.
Keep in mind, nobody will care as much about your business as you.
Here are some of the best do it yourself SEO tips that you should try before hiring an SEO agent or consultant:
Tip 1: Familiarize Yourself with the Online Market and Target Audience
The habits and behaviour online are different from what you often expect offline.
Wherein, a prominent offline presence couldn’t serve as a guarantee of being popular online.
For example, a leading national store that stocks and sells blinds and curtains might find it difficult to compete online against other retailers.
That’s why it’s advisable to search for online services and products that you offer and pay attention to the most popular websites that offer the same thing.
Observe the customer reviews, as well as their social media presence.
This will give you an idea of what tactic will work best.
Tip 2: Consult Customers for Keyword Ideas
As a rule of thumb, you should only optimize the site for the keywords relevant to the business.
Understand which words your customers often use to describe the products or services you have.
This can be done by asking through a website form, survey, or face to face interview.
After learning this, come up with a web content focusing on those keywords.
Likewise, use the same lingo they’re familiar with on your site, because those are the words that they’re going to use as they search for the products online.
Tip 3: Master Keyword Research
As a business owner, it’s important to understand the industry jargon and be aware that the customers might use different terms than your trade colleagues as they search for the goods and services they’re planning to buy online.
The process of keyword research offers a rounded understanding of the search terms, keyword phrases, and the online demand for products and services.
That in mind, it’s important to know how to run the keyword research.
Keyword research tools, such as Google’s Keyword Planner can be used.
Though, having an AdWord account is required before you can use this free program.
For those who have the budget, then paid keyword research tools are more preferable.
Some of the best programs to try, include Wordtracker and SEMRUSH.
Tip 4: Build Your Site
After having the idea of the pages that should be on your site, it’s now time to build the best site in your industry with the help of a professional web designer or agency.
Tip 5: Start Blogging
Although it’s not required to start a blog, publishing content on a regular basis can be really helpful.
Try to schedule weekly, bi-weekly, or monthly updates– consistency is the key.
It’s also important to keep in mind that the content shouldn’t be limited to text.
For instance, you can come up with infographics or take photographs that are related to your business.
Tip 6: Build a Social Media Network
As a business owner or an affiliate marketer; it’s a must to have a Google+ account.
Likewise, you should also have two other social media platforms to focus on.
You have a variety of options to choose from, such as Pinterest, Facebook, Twitter, LinkedIn, and many more.
A social media account will help you interact with customers, audience, and publishers for the content being produced.
This kind of relationship will have a positive result in your SEO.
Tip 7: Read at Least One SEO Blog
You can familiarize yourself with SEO by reading SEO guides and tutorials, as well as subscribing to an SEO blog.
There are plenty of blogs that you can visit, and all you have to do is look for these.
Tip 8: Ask Questions
Anytime you’re stuck or in search of answers, there’s always the SEO community to answer your queries.
Google’s Webmaster Forum has the biggest SEO community on the web.