The SEO Benefits For Digital Marketing and Small Online Businesses

Link building plays a vital role in search engine optimization. A

side from that, it also has a number of benefits which can positively affect your online profit.

Unfortunately, a lot of Internet marketers aren’t aware of this, that it’s often neglected.

The process of link building can be tedious, but it’s all worth the time and effort once you begin to experience the benefits it has.

Here are some ways on how to reap the SEO benefits of link building:

Improve the Search Engine Rankings

Around 7% of consumer sales are online, and 89% of offline purchases were influenced by online research.

Thus, search engines are considered as the heart of the online community and commerce.

This only implies that search engine success can have a positive impact to one’s business.

Likewise, inbound links to a site are the most significant factor that determines the ranking of a site’s page on search engine results pages.

Back then, even low quality ranks can achieve search engine success.

It’s not that easy anymore since Google regularly checks the websites and the low quality links and contents are penalized accordingly.

Increase the Number of Direct and Indirect Visitors to the Site

To ensure heavy traffic that will increase the exposure of the site, it’s highly advisable to submit good quality links.

Likewise, links placed on quality websites also attract significant traffic.

What does it imply?

Allow us to give you an example.

For instance, if your company manufactures computer hardware, you should get a link from a popular blog or produce content that the readers will find authoritative in nature.

This will ensure that you’ll get a number of people clicking through the link just to visit your site- this increases the traffic and improves the SEO ranking.

Be the Leader

It doesn’t matter what company you’re with.

Keep in mind, there’s an informal community of websites that online researchers are going to use.

This community is made up of blogs, news sites, portals, magazines, commentators, experts, discussion groups, forums, and many more.

Your potential customers will probably visit these sites during their search for the best products or services to try.

That’s why if they regularly see your site, they’ll see you as the leader and the most reputable one on the market, making you the highly preferred choice.

Quality Links Draw Quality Links

Truth be told, getting links can be difficult, especially if the site is fairly new.

As a web owner, you must work hard in order to achieve success and build a momentum.

Eventually, you’ll start getting links even without asking them, and once you’re seen as the market leader, other sites will start writing reviews about you, comment on your products and services, as well as link to you.

Additionally, if the site already has a good link, then there’s always a possibility that they’ll see your name a number of times, and this will increase the chances that they’ll contact you in the near future.

The moment they reach out, and write something about you, not only will you get an editorial, but other journalists, writers, and bloggers, will also be interested in writing about you and try to link to you.

This is like a domino effect.

A link from a highly reputable resource is a great way to promote your site and influence others to do the same.

Quality Links Have a Longer Lifespan

Unlike other forms of advertisements, quality links can stay in place for a long time.

This will result to a continuous traffic, sales, and positively influence you for a number of years.

Major search engines, such as Google, pay attention at the age of the link and the patter of acquired links it has.

Thus, the value of inbound links is also important.

It Connects You to People

Remember, it’s the people that give you links, not websites nor machines.

That in mind, if someone took the time to link to you, then that means they see value in what you do or offer.

Just like what most web owners and marketers say, there’s a potential of building a stronger relationship in every link.

In order to be successful in SEO, get to know the people behind the sites who took extra effort to link to you, communicate with them and try to strengthen the personal networks.

Before Starting As An Affiliate Marketer, Below Are a Few Facts That You Should Consider

Affiliate Marketing for Beginners

Affiliate marketing for beginners can be a minefield.

The concept of advertising the products or services of another company is simple, but it is not the quick buck that it is often seen as.

Always start with some basic market research to understand the niche you want to promote.

(Niche. A relatively small, easily identifiable, and easily targeted group of people interested in a specific topic or in need of a specific product or solution.)

With that being said, below are a few questions that I believe the newbie affiliate marketer needs to ask before starting out, and will help address the subject of affiliate marketing for beginners.

1 – What Do I Want To Promote?

It sounds like a simple question, but you need to know what you are going to be selling.

Your website (don’t worry you are going to learn how to build your very own website if you don’t already have one) will have been found by someone doing a keyword search in a search engine, and this landing page needs to contain relevant, quality information that will answer the question of the person reading the page.

If you plan on selling products, you will need to put a lot of time into promoting and reviewing products, and finding your area of interest is really important.

After all, do you really want to be writing about something that bores you?

Trust me, it won’t work.

So knowing what you want to promote is pretty important from the start.

2 – How To Start Promoting Affiliate Products

The most common way to begin affiliate marketing is to create your own website or blog, join a few Affiliate programs and then embed those affiliate links in your landing or content page.

This is the most common route most people take when starting.

In the past people used free web pages and then plastered them with affiliate links, but now it’s more about creating great content around the products you want to promote.

In the long-term this gives you a solid base and provides the launching pad and back end for increasingly more important social media channels like: You Tube, Google Plus, Facebook, Twitter, Linked In etc.

A website/blog will help you connect with your visitor in a personal way rather than throwing up some quick links on a free web page that you don’t own and have no control over.

3 – Affiliate Marketing For Beginners Must Also Address Website Basics

First things first, own your website; free website providers are attractive to beginners, but if you don’t own the website you will have no control over its future – if the webpage provider stops, so do you.

It’s no good going out buying domain names and sticking up one page hoping that someone is going to land on it and buy something.

This is tantamount to opening a shop front in an area where nobody lives!

I always recommend building your website using a company that will teach you and educate you on all the basics in an easy to follow step by step guide.

Now that you own your website, you need to think about how you want to present your site.

Customers want to find what they are looking for without being overloaded.

Your website needs to be clear and look professional, and navigation to pages within the site should be a easy to find – stand back and see if your website would impress you!

4 – Should I Give Up My Day Job?

This question does come up a lot, but the quick answer is “absolutely not”.

Affiliate marketing as a beginner can take a while to establish, and this is best done as a second income stream; if you do this right and you get to the stage where your second income exceeds your working wage, you may then want to consider making affiliate marketing your full time job.

One question people always ask when they first venture into affiliate marketing is “how much money can I make?”

Well the answer to that question is “how hard are you prepared to work?”

If you put the work in you can earn a lot of money depending on the niche and affiliate schemes you work with, but more about that later.

In Summary:

Affiliate marketing is used by many people to provide both part-time and full-time income.

The old motto of “fail to prepare, and prepare to fail” really applies here though.

Affiliate marketing is initially quick to set up, but you need to consider these other areas like choosing the right niche, building traffic, creating good content, link building, list building and finding the right products to promote.

This of course is just a simple outline of some of the areas where you need to give some consideration if you want to become a successful marketer.

We hope the information on affiliate marketing for beginners has been helpful, if you need further advice or help with anything mentioned here, please feel free to contact me.

Article Marketing – Write One Well Researched Article – Really?

I came across a novel idea at one of the blogs that I visit. It is an article marketing method not taught by most article writing coaches and teachers. This blogger’s opinion is that article marketers should write one well researched, information filled article. Write one quality article instead of writing many on the same topic to get traffic to their sites. Marketers would then promote their one article to as many sites as practical.

The theory being that because of its quality content, more people would read it. That it would or could become viral. That is, it would become like a virus spreading all over the Internet. That is a good idea. The concept is certainly worthy of a place in an ideal world. I like the idea of writing good quality content. It makes me feel that I am contributing to the knowledge base of the internet with tidbits of information.

The problem is that we are not in an ideal world. A book author writes one book at a time on a subject and then moves on to write another book on a different subject. A magazine article writer most often pre-sells his article idea or topic to a magazine editor before he actually writes the piece.

You might argue that if it works for a book author or a magazine article writer it should work for article marketing as well. Not so, the difference lies in compensation.

A book writer sells his work to a publisher. For every book sold, the author gets a royalty. Compensation for his work is up front. Upon acceptance, a free-lance magazine writer sells his article to the magazine publisher based on the amount of words in his work. His compensation is up front.

As you well know, the article marketer is not paid for his work. His compensation is totally dependent on traffic to his article or website. He may write fifty articles on the same subject but only one of those catches the eye of the internet buying public.

The blogger’s opinion mentioned at the beginning of this article fails to account for the public’s whims. Writing one article regardless of the quality of the content will more than likely be lost in the sea of cyberspace.

Whereas, writing several pieces on the same subject written in different ways may be the difference that the public is waiting for. No one knows which of the several articles will strike the public’s fancy.

The article marketer does not have the benefit of a high paid editor and sales force to market his words and create a best seller of his work. And, unlike the magazine writer, the article marketer has no way of knowing if his work will generate income. The magazine writer gets paid up front.

An article marketer must test the waters with his articles until one of them is written in such a way that the internet public will make it a “most read” article and the trickle of clicks from his work filters down to a product, producing income for the marketer. Writing just one article is not a good idea for the article marketer.