If you’re an online marketer, you’re probably aware that auto-response emails are very important.
It’s a great way to send out thank you notes, registration confirmations, and even referrals to complementary resources.
In a nutshell, autoresponders have several purposes in an online business.
Though, aside from those, what are the tangible benefits of using an autoresponder?
Allow me to answer that question for you.
Here are some of the reasons why you should consider using one:
1. Spread the Message and Widen Your Reach
In auto-response emails, as well as thank you messages, it’s possible to embed social media buttons that will influence the readers to share what you have delivered.
Also, the social media buttons are one of the effective ways on how you can promote your business and widen your reach.
A lot of Internet marketers who have utilized the content-sharing buttons could agree with the fact that it’s a great way to increase the number of those who will promote your offer.
2. Ensures Good Customer Service
Although autoresponders don’t always bring value, and just flood the inbox with unnecessary junk contents, it usually serves as a good reference for the community where you belong.
Just try to imagine this, if someone signed up for a webinar, there’s a huge possibility that he’ll be waiting for the confirmation email.
Likewise, if they’re in search of ways on how to access a recently downloaded email, a confirmation email will be a convenient tool for them when it comes to reaching the information they need.
3. A Way to Introduce Secondary Conversion Events
If you have come up with an offer that’s specifically designed to generate a lot of views, it’s important to ensure that it’ll tie well into the product.
If this doesn’t work, you can consider the use of a secondary offer in your autoresponder.
For example, you could include a PS for a product demonstration or a free trial and see which one works best.
4. A Way to Turn Visitors and Subscribers into Customers
An autoresponder allows you to enjoy a repeated contact with your subscribers.
Studies show that more than 60% of visitors don’t usually make a purchase on their first visit.
Likewise, these visitors may forget about your website and the products you offer and even your name after the first contact.
With an autoresponder, you can keep your website, product, and name in the mindset of your visitors and influence them to try the products or services you have.
5. Avoid Being labelled as a Spammer
As an Internet marketer, you’ll have the need to send a number of emails to your subscribers’ list.
There will be some who will choose to unsubscribe to this and if you’ll prohibit them from doing that, they’ll just report you as a spammer.
An autoresponder often has an unsubscribe link in the email and they can click on it whenever they want to unsubscribe from you.
This will automatically remove these people from the list, and you don’t have to waste your time deleting the unsubscribers manually.
Here are the other reasons why you should really give autoresponder a try:
– It allows the user to send personalized emails with recipients’ names, countries, and other information gathered from them.
This can make the email more compelling, because you can make the readers feel that the emails were sent to them personally.
– Sending helpful information and updates about your products is also possible with the help of an autoresponder.
You can deliver these messages at regular intervals, depending on what’s convenient for you.
– It’s a great way to drive traffic to a site– it can be yours or someone else’s.
All you have to do is send emails to your group of subscribers– in the email, state the reasons why they should visit the site.
That being said, with an autoresponder, you don’t have to worry about your website or personal blog getting dry.
– With the help of an autoresponder, you can send messages to prospective clients without worrying if you’re bothering, interrupting, or infringing their privacy.
Keep in mind; they have given you the permission to send them emails the moment they have signed up on your website or blog.
– An autoresponder increases the chances of repeat customers.
Once you have gathered a group of loyal customers, all you have to do is send them a new offer in regard to the product you’re trying to promote and they’ll be more than excited to transact with you again.
Overall, an autoresponder can help your business grow and stay far ahead from your competitors.
So, if you want to double your income at the soonest possible way, then you better consider setting an autoresponder now!