Benefits And Issues Associated With Tracking Affiliate Programs

Today, every open chance to make some extra bucks is welcomed with open arms; in fact you can bet that almost every single individual out there is seeking alternative methods of making some side earnings.

With the unpredictable global economy, coupled with the demands of every day’s life, there is absolutely no room to leave anything to chance.

Thanks to technology and the internet, there have been wide openings of money making platforms accessible from the comfort of our homes.

An affiliate program denotes such openings where businesses seek the intervention of affiliates to promote their products and services for an agreed compensation pack.

The process entails a link redirecting to the merchant’s website which the affiliate posts on their website and when his site’s visitor’s clicks on it are automatically redirected to the merchant’s site.

It is either after successful visitation, purchase or membership registration from the visitor via the said link that the affiliate earns a commission and the business owner either makes a sale or gains a client.

Affiliate programs and the merchant

Affiliate programs undoubtedly allow the business owner to not only increase their sales but gain market exposure.

Through the affiliates, the links and banners placed on their website on behalf of the company to market and induce sales are on a business level.

While there is compensation agreement on terms of promotion, sales or two tier levels, the merchant will need to find a reliable way of tracking the sales and compensating the affiliates without hassles.

An affiliate tracking software is a technology invention involving recruited webmasters and a web advertiser used to track a host of affiliate marketing activities.

The tracking company not only provides the tracking software but also helps track the affiliate’s sales and paying them out.

Benefits of Using Affiliate Tracking Software

Limitations of Affiliate Tracking Software

Overall, when we weigh the pros and cons that affiliate tracking software upholds, there is no doubt that the pros surpass the cons.

While sales from the affiliate programs can well be able to cover the set up and monthly fees levied and we can also find time to get accustomed to the tracking software, there is no comparison to the agony not enjoying the benefits it accords could bring.

Think of the hassles tracking your affiliates, paying them and vetting them could arouse and with that said, it deems imperative that every business using affiliate programs for marketing need to incorporate tracking software to the equation.

Tracking Methods Used For Affiliate Programs

With the high and cutting edge competition present in today’s market, businesses have sought a variety of alternatives to help broadly sell their products and services.

The option of using affiliate programs has been rampantly incorporated where affiliates market the businesses via links and banners that they post on their own websites.

When visitors to the affiliates site clicks on the merchant’s links or banners, they are redirected to the merchant website where they are either likely to make a sale or register with the merchant.

The terms of compensation upon the various actions the client is likely to take includes but are not limited to the following:

While a single business could be using the services of a variety of affiliates deeming it horrendous to monitor and compensate them, affiliate tracking programs comes in to ease the strain.

With a variety of affiliate tracking companies out there, research and analysis of their contract basis can help settle for a reliable tracking company.

Using an affiliate tracking software comes with a host of benefits ranging from helping you track your affiliate’s sales to paying and rating them, it only gets better.

Here’s a variety of affiliate tracking software to consider:-

Pixel tracking

This involves the use of a code that is linked with a distinct pixel tag quite invisible to the affiliate and that helps to monitor their activity and especially their sales volumes.

Pixel tracking also allows you to see the entire traffic of visitors including those who didn’t actually perform any action upon visitation.

Cookie tracking

As one of the most popular methods of tracking affiliates sales.

This methods works by the affiliate placing the merchant’s link on their site, the link defines an affiliate Id within the link and the moment the visitor clicks on the link he is redirected to the tracking software.

The tracking software inserts a small file ‘cookie’ on the web visitor’s browser which now stores the Affiliate ID.

This information can be stored on the browser file for a period of one 1 year and as long as it takes the visitor to make a purchase; as long as the cookie hasn’t expired they are entitled to due compensation.

IP Tracking

This is where the Affiliates sales are tracked using the last recognized click from the visitor’s IP and if it is found, then the campaign and affiliate Id from the click are used and the affiliate can be compensated respectively.

However, this option is usually considered if the visitor has no enabled cookies in the first place.